Digital signage in pharmacies: Virtual interactive shelves

There is a touchscreen between the real shelves in the self-service area of the pharmacie. This is where customers are able to look at products, fill their shopping carts and subsequently pick them up at the checkout armed with a receipt they print out at the touchscreen.

Interactive shelves in pharmacies

Excerpt from article originally released at

Thanks to new technologies, the process optimization throughout the entire store is extensive: the shelves don’t have to be loaded with products to store them. Even if the warehouse only has one particular item left in stock, it can still be illustrated in various ways. Regular refilling and resorting of shelves, dusting etc. is no longer necessary and saves time. The virtual shelves that have already been created can be used over and over again.

The interactive touch screen software was developed by eyefactive, in cooperation with OPTIMUM-Media.

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