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Whitepaper: How interactive retail technology is enriching the in-store customer experience. 9 key technologies for point of sale. In 2021 and beyond, it will be crucial for brick and mortar stores to deliver a seamless multi-channel customer experience in-store. Retail technology will continue to play an instrumental role in digitizing the shopping experience and achieving deeper customer satisfaction (...)Read article
Every two years at least, one is pondering over the same old question: Is my mobile contract still a good deal? What's new out there? Should I go for new features, are there new subject terms of contract? Vodafone customers who appreciate a personal experience in the store can now enjoy a comprehensive consultation by means of multitouch tables or multitouch screens from eyefactive.Read article
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Interactive touch technology is here to stay! As users got familiar with multitouch control on mobile devices and tablets, they expect the same intuitive experience on larger displays as well. We will see such larger scale professional touchscreens on a more frequent basis in our daily lives, be it at shopping malls, airports, museums or bus stations. The bigger the display, the more users can interact with it at the same time - either individually, just for themselves, or jointly in a group.
Interactive signage constitutes the next evolutionary step of interactive marketing in public spaces, also known as interactive digital out-of-home (DOOH). While meanwhile non-interactive display installations are able to centrally manage digital content via the internet, interactive signage is already a step ahead and involves the user in the marketing process. According to learning theory we can recall information better the more senses are involved and addressed. Thus, interactive digital signage installations convey a message way more effectively than any conventional passive digital signage solution ever could. The combination of touchscreen hardware and software offers unlimited possibilities for innovative marketing at point of sale and information.
Whitepaper: What is Interactive Digital Signage?
Since the success of Apple´s first iPhone, touch technology has become a given standard. The advantages are clear: direct and intuitive handling via fingers is easy to grasp for the young and old alike: with a swift touch we activate buttons, swipe images to the left or right, or zoom into a map with two fingers, completely void of any additional input devices like mouse or keyboard - human-computer interaction has never been easier!
Learn more: Multitouch technology
Object recognition on interactive touchscreens enables users to get information about a specific topic or product in the most intuitive and efficient way you could think of! Instead of navigation through complex menu structures, users simply put the physical object on to the screen - the desired multimedia content opens directly next to the spot where the object is placed.
That way customers can call up existing special offers, advertisement videos or additional information simply by help of a product packaging. Customer consultants use objects to sort products by different categories, and in a restaurant the gaming app closes as soon as the waiter serves the plate with your favorite dish on the multitouch table.
Learn more: Touchscreen object recognition / detection
There are many different designations of interactive objects for touch screens, e.g. markers, marker objects, fiducials or "tangible objects". They all denominate physical auxiliaries different in shape and size, we call them markers. They can be recognized by the touch screen. Various technologies exist on the market: Some markers use optical recognition and can simply be printed similar to QR codes. Others use an integrated specific technology or mechanism and are generally a bit bigger in size. The markers are mounted or glued for instance to the actual object as an auxiliary.
Learn more: Touchscreen object recognition / detection
Multitouch technology on smartphones and tablets brought us a more intuitive handling of apps on small devices, which we generally used to operate individually, just by ourselves. But the door to the next evolutionary stage has already opened: For the first time it has become possible to operate interactive applications parallely, simultaneously and collectively on bigger touchscreens for professional use.
In the future on large touchscreen tables, terminals or video walls we will create a style guide with friends in a fashion store, plan our holidays interactively with the family in a travel agency, choose the individual toppings for our pizza in a restaurant – or draw up mind maps, collages or plans together with our colleagues at work. All void of additional input devices like mouse or keyboard, together with any number of users, simultaneously using the same software on the same display.
Learn more: Multi-user software