At the Best Retail Cases Award 2025, eyefactive secured second place in the Omnichannel category for its interactive Philips Boutique at MediaMarkt. The award ceremony took place on December 1 during ISPO Munich, recognizing the most impactful innovations in digital retail. With evaluations from both a professional jury and 1,625 end users, the project stood out as a benchmark for modern product engagement at the POS. The result demonstrates the growing relevance of interactive in-store experiences that bridge physical and digital channels.
Best Retail Cases Award 2025
The Best Retail Cases Awards are among the most respected benchmarks in the industry, celebrating digital excellence, user-centric innovation, and the tangible impact of technology on retail performance. With more than 1,600 end users and an expert jury assessing all submissions, the award reflects significant market impact and industry credibility.
eyefactive has been honored with second place in the prestigious Best Retail Cases Award 2025 for the interactive Philips Boutique, developed together with Versuni/Philips and implemented at MediaMarkt. The project competed in the Omnichannel category and was highlighted for its innovative integration of product information, interactive consultation and a seamless customer journey at the physical point of sale.
A New Standard in Interactive Retail Experiences
The Philips Boutique is designed to support customers directly on the shelf with detailed product insights, interactive demonstrations, and an an intuitive navigation experience. Built on eyefactive’s real-time touchscreen technology, the application enhances customer engagement while giving retailers a scalable tool for product storytelling and customer guidance.
Its recognition in the Omnichannel category underscores the growing importance of solutions that connect POS experiences with digital ecosystems—empowering brands to deliver consistent, data-driven customer interactions across channels.
Award Ceremony at ISPO Munich
The award was presented on December 1 during ISPO Munich and the Retail Club event, under the patronage of the Location Based Marketing Association (LBMA). Jury members representing leading retail and technology publications highlighted the strong execution and the practical impact demonstrated by the Philips Boutique use case.
