MultiTOUCH is no longer only a visual and touchable device but can now also be an audio experience. At the dmexco 2011 Radioday, the leading audio marketing company in the German radio advertising market, Radio Marketing Service GmbH & Co. KG (RMS), impressed visitors with three AEON MultiTOUCH Tables and matching interactive audio software. The innovative link between a MultiUSER software and sound is a world novelty and was intensely used by many tradeshow visitors.
The RMS MultiUSER audio software was custom made by eyefactive. Various sound-trailer of radio stations randomly moved across the displays. At all four sides of the AEON MultiTOUCH tables virtual audio players showed up in which visitors drag & dropped their favored sound-file icons in order to play them.
Each virtual audio player was linked with a real sound output and a headphone, which allowed users to listen to their individually chosen sound-files. Thus, on each interactive table, up to four visitors were able to choose and individually listen to their personally favored radio sequences and share them with others as needed.
Based on the big success of the audio app, RMS decided to permanently use the eyefactive AEON MultiTOUCH desks with the corresponding audio app to further strengthen their presence at e.g. the dmexco (Digital Marketing Exposition& Conference) tradeshow.
Radio Marketing Service GmbH und Co. KG
Radioday 2011, dmexco 2011
Trade Fair Cologne
3 AEON MultiTOUCH Tables
MultiUSER Audio Player App