The second "Touchpoint Talks" event in 2025 took place in Karlsruhe, hosted by Key-Work Consulting and eyefactive. Bringing together retail, data, and technology experts, the event focused on how in-store analytics, customer loyalty, and interactive technologies drive smarter and more personalized retail experiences. Attendees discovered how data and digital touchpoints are reshaping the shopping journey, leading to better customer engagement and business results.
The event highlighted the growing role of in-store analytics, customer loyalty programs, and digital interactivity in enhancing customer engagement and business outcomes.
Presentations covered data anonymization and de-anonymization processes, data consolidation, and how these insights enable personalized customer interactions and smarter decision-making. The role of loyalty programs emphasizing trust, gamification, and personalization was highlighted as essential for building long-term customer relationships. Interactive solutions demonstrated how seamless shopping experiences can be created at the point of sale, incorporating product videos, customer reviews, product comparisons, and QR-code-based checkouts.
Attendees had the opportunity to explore a variety of interactive touch solutions, witnessing firsthand how these technologies can be applied across retail environments. Discussions also addressed the intersection of data, consumer psychology, and interactive experiences, underscoring their importance for the future of retail, urban development, and sustainable growth.
The event concluded with networking opportunities, where attendees engaged in conversations over refreshments, fostering connections and sharing ideas about retail innovation and data-driven strategies.
