Furthermore eyefactive showcased the abilities of their customizable apps from their own digital signage AppStore on LCD-based touchscreens by their partners Philips and 3M. The newly developed object recognition for LCD touchscreens was presented on an interactive table with a 46" PCAP touchscreen by 3M. Visitors could engage in a racing game via tiny metal steering wheels placed directly on the display. Every single racing car was controlled by turning the respective steering wheel.
Large-scale touchscreens in different formats with professional interactive software are increasingly being employed in the digital signage industry, i.a. at points of sale, in flagship stores, at trade fairs and events as well as museums and science centers.
The dmexco is the global business and innovation platform of the digital economy. It combines the conventional, real economy with visionary trends and defines tomorrow's commercial potentials. Within only a few years dmexco has established itself as the leader of the digital transformation and a growth engine for the global digiconomy.
Participation publicly sponsored by: Landesprogramm Wirtschaft: Gefördert durch die Europäische Union - Europäischer Fonds für regionale Entwicklung (EFRE), den Bund und das Land Schleswig-Holstein