Insurance makes use of interactive shop window at POS


A renowned German insurance company relies on innovative marketing technology by eyefactive. eyefactive developed an interactive shop window in cooperation with TBT. Passersby can obtain information about products and services by means of a multitouch software at the outdoor installation also beyond opening hours.

The interactive shop window has been developed by touchscreen specialists eyefactive. The LCD display as well as the capacitive multi-touch foil (PCAP) are mounted behind the window pane. That way the entire technology is optimally protected and users will only be able to touch the pane.

With eyefactive's touch screen software passersby can obtain information about the products and services the insurance offers via multitouch control. Information on different interactive media is accessible on several pages. If users choose to obtain more detailed information, they can have further information sent to them directly after submitting their email address.

This interactive digital signage solution is already being employed in several branches.

Internal linksExternal links



24/7 Shop windows in stores


SAPPHIRE Interactive shop window displays with multitouch technology


Custom developed touchscreen software