The rapidly growing e-commerce sector has increasingly forced retailers to rethink and invest in the digitization and innovation of their store concepts. The Covid-19 crisis has intensified this effect. Even though customers still show great interest in shopping in local shops and stores, they now expect more than just good service and products of good value. According to a study from 2020 it will mainly be the experience customers will expect and want from shopping in the future.
In an interview with co-founder Matthias Woggon, Sourceforge explores how interactive technologies, software solutions, and touchscreen systems can be deployed to digitalize the point of sale in order to create true experiences for customers on-site and help retailers develop omni-channel solutions effectively connecting the online and offline world.