Jungheinrich sets focus on interactive digital signage at trade fairs

Play Video Gallery

Jungheinrich chose interactive multitouch technology by eyefactive as their means of presentation at several international trade fairs. At the Logistica in Utrecht for example a custom made interactive table was deployed, very much to the delight of their visitors. On the large scale touchscreen of 3,5 square meters a virtual warehouse became a playful highlight.

The stock exchange listed company Jungheinrich follows a policy dedicated to an innovative spirit and professionalism. Accordingly, for a new trade fair concept an enormous touchscreen table based on the OMEGA module system by eyefactive in combination with interactive multiuser software was created.

The multitouch bar with its 3,5 m long and 1 m wide seamless touchscreen caught every eye. On the software side apps from the eyefactive AppStore were customized and combined to an original complete solution. Visitors of the trade fair could inform themselves individually or together with booth staff on Jungheinrich´s products and services by means of digital information.

The app HotSpots geographically arranged different products and services of the client in a virtual warehouse. By touch a window opened displaying further information on images, brochures and videos. Visitors could pick between two languages and if required, send information to an email account via a virtual keyboard. The multiuser software could be operated by any number of visitors simultaneously.

An additional feature was the eyefactive touchscreen object recognition: printed codes were stuck on tablets, which were allocated to certain employees of Jungheinrich. If an employee put his or her tablet on the counter, it was immediately recognized by the system and an individually customized version of the app MediaBrowser opened. From within the app further information could be forwarded to the visitor in consultation via email, automatically including the personalized contact details of the consulting employee.

The success of the interactive multitouch installation also shows in numbers: 50.000 media were opened in four days within the touchscreen software at CeMAT.

Internal linksExternal links
Customer

Jungheinrich

Event

LogiMat, Logistica, CeMAT, et al.

Location

Stuttgart, Utrecht, Hannover, et al

Hardware

OMEGA Multitouch Table

Software

Standard Apps, Custom development and new features