In a move to provide an interactive and engaging customer experience, German fashion brand s.Oliver has turned to digital signage touchscreen technologies to innovate its brick-and-mortar retail spaces.
s.Oliver's new store concept combines digitalization and inspiration. The warm, inviting ambience and a high-quality presentation of goods with indirect lighting perfectly sets the scene for the fashionable styles. Service offerings such as large format displays, digital service points or mobile iPad cash registers make shopping a breeze and allure to experience the world of s.Oliver with all senses. The new stores also provide the popular omnichannel services ensuring an optimal choice and product availability for the customer anytime. This way fashion advisors can conveniently order items unavailable in the store via the online shop and have them delivered to a branch of the customers' choice or directly to their home.
The touchscreen solution, of which all software, hardware, cloud architecture and technologies used were developed and provided by eyefactive. The goal was to create a unique, modern, and memorable customer experience through the use of interactive touchscreen tables, redefining the traditional, and increasingly outdated in-store concept, minimising stock, and overhauling how a modern retail store can operate.
On the interactive surface, consumers can access several apps to help them shop for all their favourite brands, as well as display information on available in-store and online services and view promotional offers. Users can also access the s.Oliver website. There is even an AirHockey game where four players can simultaneously play against one another.
The interactive user interface is designed and organised in a simple tile windowed format, making it easy for customers to navigate effortlessly.
With a fresh new look, the interactive communication tables have been installed in German stores throughout 2022, including Frankfurt, Cologne, Mannheim and Hamburg.
Within a few decades the s.Oliver Group has become one of the leading European fashion companies. The brand portfolio encompasses s.Oliver and QS by s.Oliver as well as TRIANGLE, comma, Liebeskind Berlin and COPENHAGEN STUDIOS. The group employs around 5100 people globally. The corporate values of responsibility, trust and strength constitute the foundation for the cross-business cooperation. This means each employee will assume responsibility, put trust in colleagues and join forces. For more sustainability, more innovation and more value - in fashion and along the entire value chain.
Customizable Apps from eyefactive's Touchscreen App Platform
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