Mercedes-Benz Bank AG made a step into a new dimension of self presentation, using a large eyefactive MultiTOUCH desk with multiple interactive apps at the IAA Nutzfahrzeuge 2010 tradeshow in Hannover.
Their clients were amazed when they placed their VIP tickets on the large multitouch display right at the entrance area: almost magically a rotating menu opened around their ticket. With intuitive hand movement this menu could be controlled and several apps could be started.
A proprietarily developed virtual product configurator was the core piece of the eyefactive multitouch software. With this interactive configurator, customers were able to choose from a range of financing options for Mercedes cars during an interactive client counseling. With simple hand movement, a variety of financing options could be selected or dismissed. The impact on the final installment was immediately visible. Different configurations could be saved and compared. A look into the future of client counseling: the consultant together with the customer in front of one big interactive display, instead of the common situation where the consultant is sitting opposed to the customer, using a regular screen which can only be seen by him.
Other applications presented Mercedes-Benz Bank AG innovations as an interactive presentation which could be opened and individually navigated by customers. Excitement was created with the eyefactive LivePhoto App which showed live uploaded photos of the customers at the event. Guests were able to zoom pictures, using their fingers as they would do on a smart phone. Pulling multiple pictures on top of each other had the effect that a folder was created. With the help of a virtual keyboard this picture folder could immediately be sent to a customer's private email account.
The interactive desk was built up of three eyefactive OMEGA multitouch modules. Due to EdgeBlending technology an approximately three meter seamless display was created. The eyefactive multitouch tracking engine EVOVIS ensured a reliable tracking of an unlimited amount of touches and the recognition of objects such as the customers VIP tickets.
The display housing was developed by the same booth building company which also realized the Mercedes Benz Bank AG pavilion concept. Branded in Mercedes Benz Bank AG corporate design, the interactive installation merged perfectly with the entire concept of the pavilion.
Mercedes-Benz Bank AG
IAA Nutzfahrzeuge 2010
MultiTOUCH Table with 3 OMEGA modules
Interactive product configurator, diverse Apps